Brand direction

The homepage now follows a richer story-to-product rhythm.

Instead of looking like a generic store theme, the new front page uses stronger hierarchy, slower pacing, and warmer materials so the brand feels more prestigious and intentional.

Crafted Heritage

A homepage shaped for ceremony, gifting, and collectors.

Blend editorial spacing, warm luxury tones, and confident product storytelling so the brand feels established from the first screen.

Premium Navigation

Clear paths for story, products, and contact.

Guide visitors from brand history into featured bottles, hospitality offers, and direct enquiries without crowding the page.

Sales Ready

Prepared for WooCommerce catalogs and enquiry-led sales.

The layout works whether you are selling online, presenting a curated range, or inviting restaurants and distributors to get in touch.

How the page works

Four homepage beats, from first impression to conversion.

01

Introduce the heritage

Open with a ceremonial hero and a calm narrative that positions Maotai as a premium spirit, not just another catalog item.

02

Explain the craft

Use a simple process section to explain origin, production philosophy, tasting character, or your import story in a concise format.

03

Present the collection

Highlight hero bottles, limited editions, or corporate gifting options with clean product cards and strong calls to action.

04

Convert with confidence

End the homepage with clear next steps for retail customers, hospitality buyers, and partners who need a fast way to contact you.

Featured collection

Use real WooCommerce products here, or keep this as a prestige catalog section.

View all products

Flying Spirit Edition

A lead product card area for your hero bottle, collector release, or signature corporate gifting selection.

Open product

Ceremonial Reserve

Use this slot for a second flagship bottle, a product family, or a premium introduction pack for new customers.

Open product

Collector Gift Case

Perfect for private tastings, hospitality sales, executive gifts, or a limited edition product announcement.

Open product
Recent stories

A journal area keeps the brand active and trustworthy.

Browse updates
Upcoming story slot

Private tasting evenings

Feature guided tastings, curated dinners, or new distributor announcements with short editorial-style updates.

Read more
Editorial module

Collector launches and gift programs

Use the journal area to spotlight limited releases, seasonal campaigns, and hospitality partnerships in a refined way.

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Brand moments worth revisiting

A clean event grid helps the homepage feel alive without distracting from product discovery and enquiry goals.

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Next step

Homepage foundation is ready. Next we can match the inner pages to this same direction.

After this front page, the strongest follow-up work is usually the About page, Production Process page, Products page, and Contact page so the whole website feels consistent.